Shepherd Neame Ltd - Final Results
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Shepherd Neame Limited
01 October 2025
Shepherd Neame
Final results for the 52 weeks to 28 June 2025
Shepherd Neame, Britain's oldest brewer and owner and operator of 286 high quality pubs in Kent and the
Southeast, today announces its results for the 52 weeks ended 28 June 2025.
Like-for-like sales in our pubs have remained strong throughout the year, and we have continued to
outperform the market. The Company delivered particularly strong growth and positive momentum in H1,
and from April 2025 has absorbed the impact of rising cost inflation to deliver underlying profits, up
marginally on the prior year on a 52-week basis. It has been a year of good strategic progress with
successful flagship investments and brand portfolio developments.
The previous financial year was a 53-week year to 29 June 2024. The figures below (except where stated) are
shown on the 52-week basis for FY2025 compared with a 53-week basis for FY2024, while the full report includes
figures for both years on a 52-week basis to assist comparison between the two years.
· Revenue for the year was -4.6% at £164.3m (2024: £172.3m). On a 52-week basis revenue was -2.7% at
£164.3m (2024: £168.8m).
· Statutory profit before tax was -7.9% at £6.3m (2024: £6.8m).
· Underlying profit before tax[1] was -3.7% at £7.6m (2024: £7.9m). On a 52-week basis, underlying profit
before tax1 was up marginally, +0.3% at £7.6m (2024: £7.6m).
· Underlying EBITDA[2] grew by +1.4% to £25.4m (2024: £25.1m).
· Basic earnings per share was 30.0p (2024: 33.0p). Underlying basic earnings per share[3] was 36.5p
(2024: 37.8p).
· Continued investment in the business. £15.0m of capital expenditure (2024: £14.6m), including the
acquisition of the freehold of one pub.
· Proposed full year dividends[4] of 21.50p (2024: 20.70p), an increase of +3.9%.
· Net asset value per share[5] has increased to £12.29 (2024: £12.17).
· In line with our policy to revalue our licensed estate every four years, the Company carried out a
revaluation which showed a surplus over book value and net asset value of £52.6m, equivalent to £3.56
per share.
Divisional highlights:
All figures below are quoted on a 52 vs 52-week basis.
Retail like-for-like sales growth remains strong and ahead of the market (CGA RSM Hospitality Business
Tracker)
Performance
2025 v 2024
Total retail LFL sales[6] +4.4%
LFL drinks sales +5.5%
LFL food sales +3.0%
LFL accommodation sales (224 rooms) +2.3%
· Retail LFL sales6 inside the M25 were +7.8% (2024: +14.5%) and outside the M25 +2.9% (2024: +1.1%).
· LFL occupancy was 70% (2024: 71%) and LFL RevPAR £86 (2024: £83).
· Divisional revenue in the retail estate was £82.6m (2024: £81.1m), up +1.9%. Divisional underlying
operating profit was £10.0m (2024: £9.0m), growth of +10.9%.
Tenanted estate continues to deliver robust performance
Performance
2025 v 2024
Tenanted LFL pub income[7] +1.0%
Average pub income[8] +1.2%
· Divisional revenue in tenanted pubs was up +2.3% to £35.6m (2024: £34.9m) and divisional underlying
operating profit was up +0.4% to £12.6m (2024: £12.5m).
Strong heartland on-trade performance. Successful brand launches to reposition portfolio. Continued
decline in national volumes
Performance
2025 v 2024
Total beer volume[9] -9.2%
Own brewed volume[10] -11.6%
· Divisional revenue in brewing and brands was £44.8m (2024 52 weeks: £51.8m), down -13.5%, and
divisional underlying operating profit was £1.0m (2024 52 weeks: £1.5m).
Current trading: Continued strong demand in our pubs through the summer
Performance versus
2025[11]
9 weeks to 30 August tenanted LFL pub income7 +2.4%
13 weeks to 27 September LFL retail sales6 +3.7%
13 weeks to 27 September total beer volumes9
-8.2%
13 weeks to 27 September own beer volumes10 -12.6%
Jonathan Neame, CEO of Shepherd Neame, said:
"Shepherd Neame is a strong business with fabulous pubs and well recognised brands. The Company has
delivered a solid performance against a challenging backdrop for the sector with consistent outperformance
of the market in pub trading, whilst absorbing further cost inflation, in particular in labour and logistics.
"The sector remains remarkably resilient and attractive, and still presents many opportunities. We are
focused on delivering a premium experience for our customers by driving inward investment across our
pubs and further developing our own brands. These actions will position the business for future growth as
and when cost headwinds subside."
1 October 2025
NOTES FOR EDITORS
Shepherd Neame is Britain's oldest brewer. Established in 1698 and based in Faversham, Kent it employs around
1,700 people.
At the reporting date, the Company operated 286 pubs, of which 217 were tenanted or leased, 67 managed and
two were held as investment properties under commercial free of tie leases. 85% of the estate is freehold. The pub
estate ranges from inns and hotels to destination dining, great traditional and local community pubs.
The Company brews, markets and distributes its own beers to national and export customers under a range of
highly successful brand names including Spitfire, Bishops Finger, Whitstable Bay and Bear Island.
The Company also has a partnership with Boon Rawd Brewery Company for Singha beer, Thailand's original
premium beer.
Shepherd Neame's shares are traded on the AQUIS Stock Exchange Growth Market. See
https://www.aquis.eu/companies/SHEP for further information and the current share price.
For further information on the Company, see www.shepherdneame.co.uk
For further information, please contact:
Shepherd Neame Limited
Jonathan Neame, Chief Executive
Mark Rider, Chief Financial Officer
Engage with the company directly
Tel: +44 (0)1795 532 206
jneame@shepherd-neame.co.uk
mrider@shepherd-neame.co.uk
https://investors.shepherdneame.co.uk/link/PwbLnr
Instinctif Partners
Justine Warren
Tim Pearson
Tel: +44 (0)20 7457 2010
Tel: +44 (0)20 7457 2860
CHAIRMAN'S STATEMENT
OVERVIEW
Performance for the year ended 28 June 2025 was solid. Underlying profits were slightly short of last
year's figures, reflecting exceptional levels of cost inflation arising in April 2025, and the fact that we had
one fewer trading week than the previous year.
We enjoyed buoyant trade in July and August 2024, record Christmas trade, and a strong final quarter in
our pub business from Easter 2025. Profits grew strongly in the first half of the financial year, with
underlying performance showing good momentum. The full year included the first impact of very
unwelcome increases in labour and packaging taxes. These tax increases add to the headwinds and
frustrations that all in the hospitality sector and shareholders have had to face in recent years. The
annualised cost impact of the changes to National Insurance Contributions and to the National Living
Wage is estimated at £2.6m, which we expect to absorb through the 2026 financial year.
Our pub investments are performing well, and we see considerable further investment potential in our
retail and tenanted estate. In the beer business we are making excellent progress in local on-trade, but
continue to see declines in our national sales, particularly in the off-trade. New brands are gaining traction,
and this will help grow own-beer margin growth.
FINANCIAL RESULTS AND DIVIDEND
Our results, summarised below, are for a year with 52 weeks, while the previous year had 53 weeks. As
we noted last year the additional trading week generated £3.5m of additional revenue and £0.3m of profit
before tax.
Revenue was £164.3m (2024: £172.3m), a decrease of -4.6% on the prior year.
Underlying operating profit was £13.7m (2024: £14.0m), a decrease of -2.2%.
Statutory profit before tax was £6.3m (2024: £6.8m), a decrease of -7.9%. Underlying profit before tax was
£7.6m (2024: £7.9m), a decrease of -3.7%.
Underlying EBITDA (earnings before interest, tax, depreciation and amortisation) was £25.4m (2024:
£25.1m), an increase of 1.4%.
Basic earnings per share were 30.0p (2024: 33.0p), a decrease of -9.1%. Underlying basic earnings per
share were 36.5p (2024: 37.8p), a decrease of -3.4%.
Net assets per share were £12.29 (2024: £12.17).
The Board is recommending a final dividend of 17.15p (2024: 16.50p). This brings the total dividend for
the year to 21.50p per share (2024: 20.70p), an increase of 3.9%, in line with our intention so far as
possible to maintain a rate of growth in dividend higher than the rate of consumer price inflation, which
was 3.6% in the year to the end of June 2025.
On a 52-week basis most underlying profit metrics were in line with the previous year, having absorbed
much higher costs.
INVESTMENT, NET DEBT AND CASH FLOW
Cashflow is robust. Net debt, excluding lease liabilities, was £83.7m (2024: £80.0m). Statutory net debt
was £135.1m (2024: £135.2m).
In the last year, we invested £15.0m (2024: £14.6m) in capital expenditure, of which £11.4m was invested
in existing brewing and pub assets and £3.6m in the acquisition of the freehold of the Bishops Finger in
Smithfield.
ESTATE REVALUATION
Every four years, we carry out a revaluation of our licensed property estate, performed initially by our
internal team of professionally qualified valuers. A sample of our pubs is selected for verification by a third
party - in this case Savills. This year's revaluation exercise produced a surplus over book value of
£52.59m, equivalent to £3.56 per share. This figure is not included in the net asset value per share detailed
above.
INVESTMENT PROPERTY
In addition to our licensed property, the Company owned investment property valued, as at June 2025, at
£7.1m (2024: £6.9m).
The majority of this is landholdings identified for future development. The planning system remains beset
with delays and obstacles, and no material progress has been made in the last year in delivering planning
permission on individual development sites. We continue to promote our various sites and remain
confident that we will gain approvals in a good proportion of them in due course.
SHARE DEALING AND SHARE BUYBACK
In January 2025, the Company launched a limited share buyback amounting to £0.5m in aggregate. This
was completed in February 2025 with 89,952 shares purchased at an average price of 555.85p. These
shares have subsequently been cancelled. These buybacks were accretive to both earnings per share
and net asset value per share.
In June, we appointed Panmure Liberum to act as our corporate broker, taking the place of Peel Hunt.
Their team have an active investor relations programme which we hope will attract new investors.
BOARD OF DIRECTORS
In April 2025, Meg Lustman and Marion Sears were appointed as Non-Executive Directors, following
the retirement from the Board of Kevin Georgel and Hilary Riva. Together with the rest of the Board I thank
Kevin and Hilary for their contribution to the Company during their time as Directors, and welcome Meg
and Marion. Marion Sears has been appointed Senior Independent Director and Chair of the
Remuneration Committee.
In April 2025, Jonathon Swaine stepped down from his role as Managing Director, Pubs. This followed the
decision to reduce the number of our retail sites and transfer some sites to tenancy, as a consequence of
the Budget.
Glenda Flanagan has been Company Secretary since 2020 and has indicated her intention to retire after
the 2025 AGM. The Board is extremely grateful to her for her work in this role and in her previous finance
roles in the Company. We wish Kevin, Hilary, Jonathon and Glenda well for the future.
Peter Ralph, an internal candidate, has stepped forward to become Company Secretary, along with his
role as Financial Controller.
OUTLOOK
Consumer demand has remained strong throughout the year, with London particularly so. Our pub
business is in good health, with recent investments providing good momentum, and many more
opportunities within our existing estate. Our local direct beer business is strong, whilst national demand is
soft. We are modernising our portfolio to address weakness in traditional ale categories, and to take
advantage of new trends.
In the year ahead the Company will continue to face inflationary cost headwinds, as the sector meets the
challenge of the increased cost of labour, and we meet the specific challenge of higher costs of distribution.
Successive above-inflation cost increases are a difficulty for all retail businesses, and in the next financial
year we will absorb these increases through a combination of price increases and efficiencies.
Whilst this inflation will continue to impact us in the coming year, we expect it to moderate as we move into
2027. The Government has confirmed its intention to reduce business rates to give a fairer and more
sustainable platform for hospitality businesses. Although at this stage the Government's forthcoming
budget is creating consumer uncertainty, the recent fall in short-term interest rates should help confidence.
After the major challenges of recent years, the business is on a firm footing with a clear strategy for our
beer and pubs business. We have many investment opportunities that will drive long-term growth, and we
are confident that our premium pubs, hotels and brands will continue to perform well.
Locally, the Lower Thames Crossing will be one of the largest infrastructure investments in the country
over the next 10 years and will support many jobs during the construction phase and stimulate economic
growth in the years beyond.
Shepherd Neame is a resilient and strong Company, underpinned by its special culture. Within the
Company there is enthusiasm and optimism, and the skill and the experience to drive future performance.
In recent years the whole team have striven to surmount the obstacles thrown in our path by unusual
events. I take this opportunity to thank them all for their commitment, hard work and dedication to ensuring
that in the long term the Company flourishes and that shareholders, along with other stakeholders, benefit.
RICHARD OLDFIELD
Chairman
CHIEF EXECUTIVE'S REVIEW
OVERVIEW
It has been a good year of strategic progress against a challenging backdrop for the sector and a resilient
performance in a time of economic uncertainty.
Demand has remained strong throughout the year, with particular highs in the summer months and over
Christmas. At an individual customer and outlet level, we have had many record days and record weeks.
On a daily basis, we see many examples of exceptional hospitality and a great offer, driven by some
brilliant managers and business partners.
We are particularly pleased with the work to modernise our beer brand portfolio, with the success of our
flagship pub investments, and with our service levels and customer engagement in all areas.
We continue to invest with confidence in anticipation of a more benign inflationary environment to come.
In spite of the many headwinds, we have achieved underlying profit growth in our tenanted and retail pubs,
and continue to generate a good level of cash to reinvest in the business.
On an adjusted 52-week basis, underlying operating profit was up +0.8% at £13.7m (2024: £13.6m),
against revenues which were down by -2.7%, to £164.3m (2024: £168.8m).
Underlying EBITDA was £25.4m (2024: £25.1m). Underlying EBITDA has grown by £2.0m since the 2022
financial year. Over the same period we have absorbed a total of £18.5m of inflationary costs over the
same period. This level of inflation is broadly one third labour, one third food and drinks, and one third
supply chain, logistics and other.
In the first half, the overall inflationary environment eased, in areas such as food and energy, from the
highs of previous years. In the second half, individual outlet and channel profitability was good, but as
previously identified, we experienced a return to inflationary pressures in three specific areas, which have
made sustaining the momentum of the first half harder to achieve:
· The first is the relentless upward pressure by the Government on labour costs, specifically National
Living Wage and Employer's National Insurance. The incremental cost, commencing April 2025,
compared with 2024 was £0.6m. We expect a further increase in 2026 of £2.0m.
· The second is a non-underlying charge for £0.7m. This relates to a provision for Enhanced Producer
Responsibility (EPR) fees. This is the new packaging tax which came into force in April 2025. The
provision is the charge for the volume of packaging used in the prior 12 months from April 2024, and,
from April 2025, passed on to customers in full. We expect full pass through of this tax in the 2026
financial year. The first payment of this tax falls in November 2025.
· The third is the increase in distribution costs as part of our new agreement with our service provider
GXO. The incremental cost, commencing February 2025, compared to 2024 was £0.9m. We expect a
further increase in 2026 of £1.5m, but we are achieving outstanding service levels, and this is helping
to drive more local direct business, at higher margin.
In addition, we have chosen over the last few years to increase resources in people, IT, marketing and, in
this financial year, the property team, to build our capacity and capability for the future.
STRATEGIC GOALS
Shepherd Neame is a long-term business, with long-term aims. Our goal is to be a premium hospitality
business - to be the leading beer and pub operator in our Kent and Southeast heartland.
Our aim is to own the best pubs, generally unique, authentic and characterful buildings, enhanced
by superb design and outstanding facilities, that are the market leaders in their communities, and central
to that community's social life. We have many outstanding pubs and estimate that two thirds are
the dominant or solus pub in the community they serve.
We aim to deliver consistently high standards and be defined by the warmth of our welcome and the
quality of the customer experience.
We will develop our facilities to provide seamless connectivity to enhance the customer journey and to
provide more marketing opportunities and closer customer engagement.
We will continually adapt our offer to changing lifestyles, in particular the desire for healthier lifestyles and
for more occasions without alcohol.
Beer is our differentiator, and is core to our DNA and heritage, provenance and authenticity. We will
innovate as market trends develop, so that we can drive own beer volume in all channels. Historically our
portfolio has been focused on ale. Whilst we remain deeply committed to ale, many consumers currently
favour other styles, and so we are adapting accordingly.
We will focus on great team member engagement to build skills, and career pathways. We will prioritise
the safety and wellbeing of our people and customers.
We aim to delight our customers through consistently high service in our wholesale distribution. We will
focus on winning customers in our heartland through the quality of our beers and service.
Our Kent heartland is undergoing a period of substantial infrastructure investment, housebuilding and
population growth. As our communities grow, so we will grow with them.
Shepherd Neame has many consumer touch points. We will invest in the Shepherd Neame brand through
great beer and pub branding, and great communications, to build an even stronger franchise and
reputation.
We are as optimistic as ever about the prospects for our business and continue to invest in our core estate
as the principal driver of growth for the future.
WHAT WE HAVE ACHIEVED THIS YEAR
We are a business that thinks and acts for the long-term. In the last year, we have made some important
steps forward and have:
· developed more excellent transformation pub projects, with current primary focus on maximising the
opportunity of our Central London sites, where demand is strongest;
· built on the success of last year's Small Batch beers to develop into permanent lines, including First
Drop Session IPA, Iron Wharf Stout and Creekside IPA. Initial indications are encouraging on all three
brands. We have also refreshed our Whitstable Bay range;
· two of our beers - Whitstable Bay Pale Ale and 1698 - won Country Champion Beer in their category
at the World Beer Awards;
· developed our innovation platform with some excellent new beers and new styles, such as Fresh Drop,
a beer cut with fruit;
· achieved further new business wins in our heartland, grown our heartland volume and customer base;
· developed more partnerships with local food producers such as Kent Crisps;
· introduced a great new range of summer cocktails;
· achieved a 13% increase in direct hotel bookings and reduction in use of online travel agencies;
· completed the final stage of transition to the new distribution contract with GXO and maintained
outstanding service levels;
· built our team member engagement with our primary focus on internal promotions, a more structured
approach to career pathways and building our apprenticeship programme. This culminated in our first
Shepherd Neame graduation ceremony;
· completed the IT network modernisation across our retail sites to support new marketing opportunities
and closer customer engagement;
· enhanced cyber resilience and IT infrastructure stability; and
· were finalists in the Sustainability Pub Company of the Year awards.
INVESTING FOR THE FUTURE
In the last year we invested £15.0m in capital expenditure (2024: £14.6m). Of this £3.6m (2024: £0.8m)
was the acquisition of the freehold of the Bishops Finger in Smithfield and £11.4m (£2024: £13.8m) in the
existing business.
Our largest project was the development of the Westminster Arms, off Parliament Square. Smaller projects
in the retail estate included the Bellhouse in Leigh-on-Sea, the Bricklayers Arms in Bromley, the Britannia
in Guildford, and the Horse and Groom in Wilmington.
In the tenanted estate, we upgraded the Orange Tree in Wilmington and the Royal Sovereign in Bexhill-
on-Sea, and supported a number of large tenant-led schemes at the Swan at Hampton Wick, the White
Horse at Boughton, the Spanish Galleon in Greenwich and the Cheshire Cheese in London.
In the brewery we completed the upgrade of the keg plant, and other maintenance work.
We have disposed of four freehold pubs and surrendered one leasehold pub (2024: six pubs and three
parcels of land) for total proceeds of £2.1m (2024: £3.0m).
In the coming year, we have further projects to undertake in London: at the White Horse and Bower in
Westminster, which opened in September 2025, and at The Hoop and Grapes in Farringdon, due to open
in February 2026. Since both these sites have been closed for more than a year due to local development
activity, these will in effect, be new outlets for the business.
In the brewery, we have been planning a modernisation programme for some time. Over the next 18
months, we will invest c.£1.5m in a new cask plant, Small Batch keg filler, new grain silos and CIP tanks.
After the success of our recent beer brand launches, we will refresh the design of Spitfire Amber Ale and
Bishops Finger over the next few months and are reviewing other parts of the portfolio.
BUSINESS OPERATIONS
Retail and Tenanted Pubs Overview
As at June 2025, we owned 286 pubs (June 2024: 291), of which 217 (June 2024: 219) are tenanted or
leased and 67 (June 2024: 68) are retail pubs. We own two pubs (June 2024: four) operated on a free-of-
tie basis as investment properties. 85% of our pubs are owned freehold.
In the last few years, we have witnessed the return of City workers to the office and tourists to London. This
has meant that trade has recovered more rapidly there, than outside London. This trend has continued this
year, but it is pleasing to note a stronger performance in our sites outside the M25, as consumer
confidence and economic activity spreads to the regions. During this year, many of our sites have enjoyed
record weekly sales, with exceptional Christmas trade, and superb individual performances in the good
weather of early summer 2025.
The greatest challenge though for all in the trade is the relentless upward pressure on labour costs. We
have moved prices forward accordingly, but in doing so need to balance this with the needs of the
consumer who only has so much disposable income. The teams have brought intense focus to our labour
scheduling, and have reviewed our contracts and benefits to meet this challenge.
Certain sites, particularly those with a high food mix, now have a higher fixed operating cost. We have
reviewed a number of retail sites and now believe they will be better suited to operate under a tenanted
agreement. This process is ongoing, with transfers taking place through the year.
Retail Pubs and Hotels Performance
On an adjusted 52-week basis, revenue in the retail estate was £82.6m (2024: £81.1m), up +1.9%: drinks
sales were £50.0m (2024: £48.1m), food sales were £26.5m (2024: £26.4m), and accommodation sales
were £5.8m (2024: £5.9m). Divisional underlying operating profit was £10.0m (2024: £9.0m), equivalent to
growth of +10.9%.
On an adjusted 52-week basis to the end of June 2025, our retail pubs and hotels achieved like-for-like
sales growth of +4.4% (2024: +4.9%). This is a significant out-performance against the CGA benchmark
tracker. On the same basis, like-for-like sales inside the M25, were +7.8% (2024: +14.5%) and outside the
M25 +2.9% (2024: +1.1%).
Like-for-like drinks sales were +5.5% (2024: +7.2%), like-for-like food sales were +3.0% (2024: +2.4%)
and like-for-like accommodation sales +2.3% (2024: -1.8%).
At June 2025, we operated 224 (2024: 224) rooms in our retail estate. Like-for-like occupancy was 70%
(2024: 71%). Like-for-like revenue per available room (RevPar) held up well at £86 (2024: £83).
Net Promoter Score in our retail estate remained high at 70.2% (2024: 63.8%).
The mix of our revenue streams remains consistent at 61% drinks, 32% food and 7% accommodation.
Tenanted Pubs
On an adjusted 52-week basis, revenue in Tenanted pubs was £35.6m (2024: £34.9m), up +2.3%, and
divisional underlying operating profit was flat at £12.6m (2024: £12.5m).
On an adjusted 52-week basis, like-for‑like net tenanted pub income was +1.0% (2024: +4.6%).
We believe that we operate one of the best tenanted estates in the country with many individual pubs
winning national and local awards, on a regular basis. It was particularly pleasing this year to see that two
of our pubs, the Old Neptune and the Zetland Arms, were ranked in the top 25 coastal pubs in the country.
The same cost pressures that we face in the retail estate apply to our tenanted licensees. As a
consequence, we are developing an enhanced business partnership intended to provide greater central
support to help our licensees optimise retail sales performance and to drive greater cost efficiency. This
additional support will cover accounting, margin and pricing controls, direct utility and other service
procurement, a tenant IT support pack, and enhanced marketing support. We hope to have pilots up and
running by the half year.
We continue to receive a steady stream of high-quality applicants. The average tenure of a licensee in our
pubs is approximately six years, and we remain fully let at present.
Brewing and Brands
Our goal is to win in our heartland in local on-trade and to win with our own beers. Our sales focus has
shifted from off-trade to on-trade and from cask to keg beers as we adapt to the changes in the market.
Our objective is to grow volume in our heartland at higher margins. This proposition is based on great
brands, great beer and great service. We are shrinking our national business as the market for cask ales
and premium bottled ales in the grocers declines.
On an adjusted 52-week basis, revenue in Brewing and Brands was £44.8m (2024: £51.8m), down
-13.5%, and divisional underlying operating profit was £1.0m (2024: £1.5m).
Beer volume was down -9.2% (2024: -11.8%). Own beer volume was down -11.6% (2024: -17.2%). Almost
all the decline is in lower margin national trade.
This market challenge is compounded by the new packaging tax, EPR. This has been a chaotic and
poorly implemented piece of legislation, which has resulted in an increase in costs being passed on to the
consumer.
Our portfolio and offer to our customers has been materially enhanced this year, following a period of
excellent brand development work, as referenced earlier.
We have refreshed our successful Whitstable Bay range to give a more coastal feel and more stand out
presence. We have developed a new permanent cask ale line with Creekside IPA. We have moved First
Drop Session IPA from a Small Batch brew to a permanent line, and have taken advantage of the
resurgence in stout ales to launch Iron Wharf Stout.
We have developed new brand refreshes for Spitfire Amber Ale and Bishops Finger, both of which
will launch over the next few months.
We continue to innovate through the Small Batch Brewery, and intend to develop our range of low/no and
lower ABV beers over the next year, as consumers moderate their alcohol consumption.
By the end of 2026, we will have re-invigorated and re-positioned most of our portfolio, to give our
customers an exciting range to choose from, and to provide an excellent platform to drive own beer sales
in each channel.
Once again, we were the beer suppler at the Open Golf, held at Royal Portrush this year, which gives
great profile for our brands and for Singha.
PEOPLE
In each of the last three years we have introduced new initiatives to build team member engagement. We
want to build a culture where it is natural to train, develop and promote from within.
At the General Manager level in our retail estate, more than 50% of appointments are already from within
the business.
Following the success of our learning and development platform, Sheps Academy, last year, we continue
to roll out more programmes to build the skills and learning of our team. We have trained and appointed
service experts across the retail estate in beer, wine, social media, an
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